Key insights from work

Insights from Work

[May 2020] COVID-19 crisis lockdown—a large-scale, collective example of change management in our lives.

For all of us, this time has been challenging, testing, frustrating, yet strengthening. To think of it, this is the largest and mass-adapted example of change management ever seen in recent times. We can roughly map it to the Kübler-Ross model, or the five stages of grief, where with each passing phase the relation between energy/effectiveness and integration of change takes a new angle. Read more.

[October 2018] Who are you talking to?

Ask yourself this question before you start writing anything. Most of us write with a mindset of trying to tell people what we want to convey. We want to ‘push’ information to them rather than helping them ‘pull’ information from us. Read more.

[April 2018] Your organization’s branding effort is as important for you as it is for the business. Here is how?

A brand refresh is a makeover for your company — A reason enough for it to be a grand event! Read more.

[January 2018] How else do you relate to a product, a service, and an organization, if not for its branding?

‘Hutch is now Vodafone.’ Back in 2007, it was the first instance of re-branding I saw. At that time, the whole change that the transition of Hutch to Vodafone brought in intrigued me to a great extent. Read more.

[April and July 2017] Hitting life’s reset button actually puts you on fast-forward!

This article, on the other hand, is a long-pending one. I will tell you why, but before that I will set in some context about why I am writing this. Every time I have been successful or have faced a set-back, I have written things down randomly on my phone’s notepad. Read both the parts – part 1 and part 2.

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